Can You Custom Order a Subaru And Create Your Dream Car

Yes, you can custom order a Subaru through the official Subaru build and price tool or by working with a local dealer. You get to choose trim levels, colors, wheels, and accessories to create a personalized Subaru that matches your exact style and needs. This guide walks you through the entire process so you can confidently order a custom Subaru without any confusion.

Have you ever dreamed of driving a Subaru that looks and feels exactly the way you want it? Maybe you picture a specific color with matching wheels and a leather interior. Perhaps you want the most powerful engine paired with the latest tech features. The good news is that you can custom order a Subaru and turn that dream into reality.

Subaru has come a long way over the years. What started as a brand known for reliable all-wheel drive now offers a wide range of customization options. Whether you are interested in the rugged Subaru Outback, the sporty Subaru WRX, or the versatile Subaru Forester, there is a path to getting exactly what you want. This guide will show you how the entire process works, what options are available, and how to avoid common pitfalls.

Building a custom car is exciting. It is also a big decision. You want to make sure you understand every step before you commit. That is exactly what this article is designed to do. By the end, you will feel confident about navigating the Subaru ordering process and creating a vehicle that is truly yours.

Key Takeaways

• Subaru offers a build and price tool: You can configure your dream car online before placing an order.
• Multiple customization options exist: Choose from colors, trims, wheels, interiors, and accessories.
• Dealer assistance is available: A local Subaru dealer can help guide you through the custom order process.
• Lead times vary: Custom orders may take longer than buying from existing stock, but the result is worth it.
• Special editions and limited packages are available: Subaru occasionally offers unique configurations for dedicated fans.
• Pricing transparency is key: The build and price tool gives you an accurate estimate before you commit.

Understanding How Subaru Custom Ordering Works

Custom ordering a Subaru is simpler than most people think. Subaru provides an online tool called Build and Price that lets you configure your vehicle from the ground up. You select your model, choose your trim, pick your colors, and add the features you want. The tool then generates a price estimate and a vehicle configuration code.

This configuration code is the key. You can share it with a Subaru dealer, and they can use it to place your special order with Subaru of America. The dealer then works with Subaru to get your exact vehicle built to your specifications.

The Build and Price Tool Explained

The Subaru Build and Price tool is available on the official Subaru website. It is free to use and very intuitive. Here is how it works step by step:

• Step 1: Choose your Subaru model from the lineup.
• Step 2: Select the trim level that fits your budget and needs.
• Step 3: Pick your exterior color from the available options.
• Step 4: Choose your interior color and material.
• Step 5: Add or remove features and packages.
• Step 6: Review your configuration and get a price estimate.

The tool also lets you see what each option does. You can compare different trims side by side. This makes it much easier to decide what matters most to you. Some features add cost, while others come standard on higher trims. The Build and Price tool makes all of this clear before you ever visit a dealer.

Working With a Subaru Dealer

Once you have your configuration ready, the next step is to contact a Subaru dealer near you. Not every dealer handles special orders, so it helps to call ahead. A good dealer will take your configuration code and place the order for you.

Here are some tips for working with a dealer effectively:

• Be clear about your preferences. Share your Build and Price configuration with the sales team.
• Ask about current availability. Some options may have longer wait times than others.
• Negotiate the price upfront. Your custom order should not cost more than the sticker price shown in the tool.
• Get everything in writing. Make sure the dealer confirms your exact configuration in the order paperwork.
• Ask about delivery timelines. Custom orders typically take a few weeks to a few months.

A great dealer will treat your custom order with care. They understand that you have invested time into designing your perfect vehicle. If a dealer seems dismissive or unclear, it is worth finding another one who takes the process seriously.

Customization Options Available for Subaru Vehicles

One of the best things about ordering a Subaru is the range of options you can choose from. Subaru offers a solid lineup of customization features across its entire model range. Let us break down what you can personalize.

Exterior Colors and Paint Options

Subaru vehicles come in a variety of exterior colors. The exact options depend on the model you choose. Popular colors include Crystal White Pearl, Brilliant Bronze Metallic, Dark Gray Metallic, and Ocean Blue Pearl. Some models also offer special or limited-edition colors that are only available for a short time.

Keep in mind that certain paint finishes may cost extra. Metallic and pearl finishes typically carry a premium over standard solid paints. When you use the Build and Price tool, you will see the exact cost of each color option before you finalize your order.

Interior Materials and Colors

The interior of your Subaru is another area where you can make it your own. Most Subaru models offer a choice between cloth, synthetic leather, and genuine leather upholstery. You can also select from several interior color combinations.

For example, the Subaru Outback might offer a black interior with charcoal accents, while the Subaru WRX could offer a red-themed interior that matches its sporty personality. The Build and Price tool lets you preview these combinations and see how they affect the overall price.

Wheels and Rims

Wheels can completely change the look of a Subaru. Different models come with different standard wheel sizes. You can often upgrade to larger or more stylish wheels as part of your custom order. Options range from sleek silver alloys to bold dark-chrome finishes.

When choosing wheels, consider both style and function. Larger wheels can improve the look of your vehicle, but they may also affect ride comfort and fuel economy. The Build and Price tool shows you the cost of each wheel option, so you can balance style with your budget.

Technology and Infotainment Features

Subaru has invested heavily in technology over the past few years. The Subaru Starlink infotainment system is available across most models. You can add features like a larger touchscreen, Apple CarPlay, Android Auto, and a premium audio system.

Safety technology is another area where Subaru shines. The Subaru EyeSight driver-assist system includes adaptive cruise control, lane keep assist, and pre-collision braking. These features can be included in your custom order, and some come standard on higher trim levels.

Models You Can Custom Order from Subaru

Subaru offers several models that you can customize through the Build and Price tool. Each model has its own strengths, and each offers different customization possibilities. Here is a closer look at the most popular models you can order.

Subaru Outback

The Subaru Outback is one of the most popular crossovers on the road. It combines the practicality of a station wagon with the ruggedness of a SUV. When you custom order a Subaru Outback, you can choose from several trim levels, including the base model, Premium, Limited, and the rugged Outback Wilderness.

The Wilderness trim is a great example of a special configuration. It comes with raised suspension, all-terrain tires, and a rugged exterior finish. You can build an Outback that is perfect for weekend camping trips or daily commutes with equal ease.

Subaru WRX

The Subaru WRX is the brand’s performance icon. It is a sporty sedan with a turbocharged engine and sharp handling. When you build a custom Subaru WRX, you can select from trim levels like Base, Sport, Limited, and the track-focused tS model.

The WRX offers unique customization options that other Subaru models do not. For example, you can get a special blue exterior color that pays homage to the brand’s rally heritage. The interior also offers sportier seats and a more aggressive design language.

Subaru Forester

The Subaru Forester is a compact SUV known for its versatility and reliability. Custom ordering a Forester lets you pick from the base model, Premium, Sport, Limited, and Wilderness trims. The Wilderness version adds off-road capability with all-terrain tires and enhanced ground clearance.

The Forester is a great choice for families. Its spacious interior and excellent visibility make it one of the most practical Subaru models on the market. When you build your own Forester, you can prioritize the features that matter most to your daily life.

Subaru Ascent

The Subaru Ascent is the brand’s three-row SUV. It seats up to eight passengers and is designed for families who need extra space. Custom ordering an Ascent lets you choose from the base model, Premium, Limited, and the top-tier Touring trim.

The Ascent offers a lot of technology features, including a power liftgate, heated front seats, and a heads-up display. You can configure an Ascent that is comfortable for long road trips and spacious enough for the whole family.

Subaru Crosstrek

The Subaru Crosstrek is a compact crossover with genuine off-road appeal. It sits higher than the Impreza and offers all-wheel drive as standard. When you build a custom Crosstrek, you can choose from the base model, Premium, Sport, and Limited trims.

The Crosstrek is a great entry point for those who want a personalized Subaru without breaking the bank. It offers a surprising amount of customization for its price range, including special edition colors and upgraded wheels.

The Subaru Custom Order Process Step by Step

Now that you understand the options available, let us walk through the actual ordering process. Knowing what to expect can make the experience much smoother and less stressful.

Step 1: Research and Configure Your Vehicle

Start by visiting the Subaru website and using the Build and Price tool. Spend time exploring different models, trims, and features. This is your chance to dream big and see what is possible. Make notes on the configurations you like best.

It is also helpful to read reviews and watch comparison videos during this stage. Understanding how each model drives and what real owners think about their vehicles can help you make a better decision. Do not rush this step. Take your time and really think about what you need.

Step 2: Contact a Subaru Dealer

Once you have a configuration in mind, reach out to a Subaru dealer that accepts special orders. Share your Build and Price configuration code with them. Ask them to confirm the price and availability of your chosen options.

A good dealer will be transparent about the process. They will tell you how long the order will take and whether any of your chosen options are currently on backorder. This is also a great time to discuss trade-in options if you are replacing an existing vehicle.

Step 3: Finalize the Order

After you have reviewed all the details, it is time to finalize your order. The dealer will prepare the paperwork and submit your configuration to Subaru. You will likely need to put down a deposit at this stage.

Make sure you understand the terms of your order. Ask about the expected delivery date and what happens if there are delays. Also, confirm that the vehicle being built matches your configuration exactly. There is nothing worse than receiving a car that is not what you ordered.

Step 4: Delivery and Pickup

When your custom Subaru arrives at the dealer, they will contact you. You should inspect the vehicle carefully before driving it off the lot. Check the exterior for any damage. Verify that all the features and options you ordered are present and working.

Take your time during this step. If something does not look right, let the dealer know immediately. They can work with Subaru to resolve any issues before you finalize the sale. Once you are satisfied, you can hit the road in your dream Subaru.

Comparing Custom Order vs. Buying from Inventory

When you are shopping for a new Subaru, you generally have two paths: buying from existing inventory or placing a custom order. Both have their advantages, and the right choice depends on your priorities.

Factor	Custom Order	Buying from Inventory
Customization Level	Full control over every option	Limited to what is in stock
Wait Time	Several weeks to a few months	Immediate delivery
Pricing	Transparent; based on Build and Price	May involve negotiation
Availability of Specific Options	Can order exactly what you want	Dependent on dealer stock
Risk of Compromise	Low; you get your exact build	Higher; you may need to settle

As you can see, custom ordering gives you the most control over your vehicle. But it requires patience. If you need a car right away, buying from inventory might be the better choice. However, if you want a personalized Subaru with every feature exactly as you want it, a custom order is the way to go.

Common Mistakes to Avoid When Custom Ordering a Subaru

Custom ordering a car is exciting, but it is also easy to make mistakes. Here are some common pitfalls to watch out for.

Not Researching Enough Before You Start

One of the biggest mistakes is jumping into the Build and Price tool without doing your homework. You should understand the differences between trim levels and know which features are most important to you. Spending an hour or two researching can save you from making costly choices later.

Overlooking Hidden Costs

Some options and packages add more cost than you might expect. For example, a premium paint job or a high-end audio system can significantly increase the price. Always review the full price breakdown in the Build and Price tool before you commit to an order.

Ignoring Dealer Reviews

Not all Subaru dealers provide the same level of service. Before you place a custom order, read reviews and ask for recommendations. A dealer with a good reputation will make the process much smoother and more enjoyable.

Forgetting to Confirm the Configuration

Once your order is submitted, double-check everything. Make sure the configuration code matches what you intended. A small mistake in the order can lead to a vehicle that does not meet your expectations.

Expert Tips for Getting the Best Custom Subaru

To help you get the most out of your custom ordering experience, here are some expert tips that can make a real difference.

• Order during off-peak months. Dealers may have more flexibility with custom orders during slower sales periods.
• Consider popular configurations. If you are flexible on certain options, choosing a popular configuration can sometimes shorten your wait time.
• Ask about dealer incentives. Some dealers offer special deals or discounts on custom orders, especially at the end of a quarter.
• Keep your configuration code safe. Save a copy of your Build and Price configuration so you can reference it at any time.
• Be patient. Custom orders take time, but the result is a vehicle that is built exactly for you.

Frequently Asked Questions About Custom Ordering a Subaru

Can you really build a custom Subaru online?

Yes, Subaru offers a free Build and Price tool on its official website. You can select your model, trim, colors, and features to create a fully customized vehicle configuration. You can then share that configuration with a Subaru dealer to place your special order.

How long does it take to receive a custom-ordered Subaru?

Custom order delivery times vary depending on the model, options, and dealer location. Typically, you can expect to wait between four and twelve weeks. Some configurations with popular options may arrive sooner, while specialty builds could take a bit longer.

Does custom ordering cost more than buying from inventory?

Not necessarily. The Build and Price tool gives you an accurate estimate of your vehicle’s cost based on your selected options. However, some premium features like special paint or upgraded wheels may add to the base price. You will know the full cost before you place the order.

Can you cancel a Subaru custom order after placing it?

Yes, you can cancel a custom order, but there may be cancellation fees or deposit restrictions depending on the dealer and the stage of the order. Always read the terms carefully before signing any paperwork, and ask the dealer about their cancellation policy upfront.

Are there limited-edition Subaru models you can custom order?

Subaru occasionally releases limited-edition models with unique colors, badges, and feature packages. These special editions can sometimes be ordered through the Build and Price tool or through participating dealers. Keep an eye on the Subaru website for announcements about new limited runs.

What if my desired option is not available for my chosen model?

The Build and Price tool only shows options that are compatible with your selected model and trim. If a feature is grayed out or unavailable, it means that option cannot be added to that particular configuration. You may need to choose a different trim level or model to access the feature you want.

Conclusion

The answer to the question “can you custom order a Subaru” is a resounding yes. Subaru gives you the tools and flexibility to build a vehicle that is truly yours. From the Build and Price tool to the dealer ordering process, every step is designed to make customization straightforward and transparent.

Whether you want a rugged Outback for weekend adventures, a sporty WRX for spirited driving, or a spacious Ascent for family trips, you have the power to create it. The key is to take your time, do your research, and work with a dealer who understands your vision.

Custom ordering a Subaru is more than just buying a car. It is about designing a driving experience that fits your life perfectly. So go ahead, explore the options, and start building the Subaru of your dreams today. The road ahead is yours to design.